Enchantment Group, a leader in the development, management, and experiential programming of hotels, resorts, destination spas, and golf courses—announces the promotion of current General Manager at Mii amo, a destination spa, Jim Root, to Enchantment Group Director of Wellbeing.
With over 40 years of professional experience in spa and wellness programming development and management at award-winning, renowned properties, Root brings extensive luxury resort and destination spa expertise, which drives his personal mission to integrate wellbeing at Mii amo, and now, throughout Enchantment Group. In addition to his current responsibilities at Mii amo, Root will spearhead the initiative to establish each property as a destination for wellbeing, create fulfilling guest experiences that exceed current resort standards, lead development of new projects, and provide strategic direction and oversight of wellbeing programming in the Scottsdale-based corporate office and Enchantment Group properties.
“As General Manager of Mii amo, Jim has strengthened the property’s position as the premier destination spa,” says Executive Vice President of Operations, Sales and Marketing, Greg Miller. “In this new capacity, we are confident he will build upon this success and bring the same passion to establishing Enchantment Group as a leader in wellbeing across our portfolio.”
Born in Upstate New York and raised in Princeton, New Jersey, Root completed his undergraduate education at Cornell University School of Hotel Administration in 1977. He has held health and wellness-oriented titles at several notable destination spas and resorts, playing a pivotal role in each position. His work has ranged from project management, operations and managerial duties, to serving as Chairman of iSpa in 2008, and he remains an active member of their Chairman’s Circle. Root’s extensive portfolio of experience includes time spent as CEO and President of the iconic Glen Ivy Hot Springs, and positions held at Meadowood Napa Valley, Miraval Arizona, Sea Island Resorts, Copper Mountain Resort Association, Montana San Miguel Retreat Spa, Rancho La Puerta, Green Valley Spa & Resort, and most recently, Mii amo, in Sedona, Arizona.
Root’s success led to global recognition for these properties and for himself as a recipient of American Spa Magazine’s “Most Influential Spa Leader” award. This success can be attributed to his core principles, which include a dedication to the guest experience, prioritizing staff development and growth, and maintaining creative approaches when implementing innovative programming in the wellness sphere.
“I am excited about this additional role with Enchantment Group and all of the possibilities before us,” says Root. “I look forward to sharing and expanding on the experiences and connections that are nurtured at Mii amo for our guests, teammates, and community across the Enchantment Group portfolio and beyond.”