Insider's Guide to Spas
TouchAmerica's winner: The Masquerade by Robert Henry

Awards

It’s a Couch, It’s a Massage Table, It’s a Winner!


TouchAmerica will be honored with an ISPA Innovate Award by the International SPA Association (ISPA) for The Masquerade by Robert Henry, the world’s first convertible couch + massage table. The ISPA Innovate Award is given to spa industry leaders with innovative and successful spa-related initiatives. TouchAmerica CEO Stewart Griffith will be presented with the award on the main stage at the upcoming 2017 ISPA Conference & Expo.

“Innovation based upon our customers’ needs has driven our business since day one,” said Griffith. “We are especially thrilled to be recognized for The Masquerade by Robert Henry, as it satisfies a key market need in the hospitality industry. The convertible couch/massage table is ideally suited to take spa outside the four walls of spa, which will drive awareness and revenues. As the most respected and innovative architect in spa and wellness, Robert Henry is the ideal partner to satisfy our client’s needs well into the future.”

For more than 30 years, TouchAmerica has been a pioneer in the development and manufacturing of spa and salon equipment at their North Carolina headquarters. In 2015, TouchAmerica partnered with Robert D. Henry Architects, a leading-edge architectural and interior design firm founded by internationally recognized architect Bob Henry. Henry is a recognized authority on creating luxury spa and wellness spaces.

“The Masquerade is perfect for an outdoor cabana, a hotel room that converts to a spa suite, or for a residence, where a lounger can transform into a massage table.”

“We had a great experience working with TouchAmerica,” says Henry. “The collaboration began with a question: What does the spa industry really need? The Masquerade is perfect for an outdoor cabana, a hotel room that converts to a spa suite, or for a residence, where a lounger can transform into a massage table.”

The ultimate in comfort and design, the ingenious Masquerade converts from a stylish couch into an ultra-comfortable spa treatment table with the push of a button. According to Trends(r) in the Hotel Spa Industry by PKF Consulting USA, hotel and resort guests are looking for spa and wellness experiences outside the spa. Hotels in the future will take advantage of this desire and drive revenue elsewhere in the hotel by creating unique experiences centered around wellness.

“Innovation is the driving force behind growth in the spa industry,” said ISPA President Lynne McNees. “We are honored to recognize the innovation that is occurring within the spa community, as it will encourage and inspire future big ideas.”

Attendees can register for the ISPA Conference & Expo by visiting attendISPA.com.