Antonym Cosmetics Becomes Leaping Bunny Brand
One of our favorite Ecocert-certifed cosmetic brands just got better. Antonym, long-regarded as a beauty brand with a conscience, was founded on the principal that luxurious formulas can be made using clean, organic ingredients and no animal testing. While this has been the brand’s policy from the beginning, they decided to make their cruelty-free commitment official: This week (October 23rd), the Coalition for Consumer Information on Cosmetics (CCIC) certified Antonym Cosmetics as a Leaping Bunny brand.
“I set out to create a line of makeup that is gentle on the skin and the environment, yet offers exciting colors with strong pigmentation and gorgeous luminosity,” says founder Valerie Giraud. “I call it gentle face fashion.”
What does the Leaping Bunny designation mean? The CCIC (an alliance of eight animal protection groups) has validated that Antonym, and all of its ingredient suppliers, conduct no animal testing at any stage in product development. The Leaping Bunny Seal is an internationally recognized symbol in the US, Canada, the UK, and most of the European Union, assuring consumers that the products they are purchasing are completely cruelty-free.
For more information on Leaping Bunny certification, go to leapingbunny.org.