The Beauty of Discover Green Leaf
One of the highpoints of my summer is coming up—the third annual Cosmoprof North America Discover Green exhibit and the second annual CPNA Discover Green Leaf—a new section for clean green brands interested in distributing to upscale spas. As the co-curator of these two platforms since their inception, it has been my absolute pleasure to help bring together new beauty brands and leading buyers in the green space for the best and most-awarded trade show in the Americas. It’s a joy to connect savvy spa executives and leading clean retail spaces with beautiful clean brands.
This year’s distinguished buyers include executives from these leading spas and retail shops:
•Auberge Resorts Collection
•Destination Hotels & Resorts
•Milk & Honey Spas
•Pharmaca Integrative Pharmacy
•The Detox Market
•Shangri-La International Hotel Management Co.
•Ritz-Carlton Hotel Company
At this year’s Discover Green Leaf, the brands listed below will be showcasing their lines and new launches. Shares Discover Green Leaf newcomer, Valeria Cole, Founder and CEO of Teadora, “Cosmoprof Discover Green Leaf is the perfect platform for a small independent brand like Teadora to unveil our newest product to press, influencers, and customers. It creates a small and intimate venue within the much larger show, and it gives us the opportunity to speak to likeminded people on a one-to-one basis.” Teadora will be launching a Shimmering Superfruit Oil, as well as a new sub-brand, RAW by Teadora.
“Our clean beauty commitment makes this portion of Cosmoprof a perfect match and will help us to reach buyers and spa directors that are looking for a healthy and effective alternative.”—Monika Garcia
Another newcomer to Discover Green Leaf is the USDA Certified Organic and Certified B-Corp skincare company, Blue Beautifly, a brand that has had great success exhibiting initially with Discover Green. Shares Vida Karamooz, CEO, “We chose Discover Green because we believed it was aligned with our company’s principles of sustainability, authenticity, and quality. Having exhibited in Discover Green since inception, we can say with confidence that our initial belief has proven to be true.
“We evaluate effectiveness of each trade show carefully by maintaining a meticulous record of sales stages for each prospect. Based on our records, Discover Green has been one of the top-performing events for us to date.” Karamooz says that she is most looking forward to deepening relationships with existing accounts, enticing new buyers, and renewing friendships with exhibitors from past years.
Monika Garcia, Education Coordinator and Business Development Associate for LondonTown, and another first-time Discover Green Leaf exhibitor, is also looking forward to reaching likeminded buyers and spa directors. “We are so excited to be a part of Discover Green Leaf this year,” she says. “Our clean beauty commitment makes this portion of Cosmoprof a perfect match and will help us to reach buyers and spa directors that are looking for a healthy and effective alternative.” Launching at CPNA Discover Green Leaf this year: Gel Genius Base Coat, the Back with a Vengeance color collection, and a line of UV gels.
Meet the 2018 Discover Green Leaf Brands
Blue Beautifly: Blue Beautifly is a botanical, organic, non-GMO, and cruelty-free skincare. Made with the highest grade natural ingredients, our formulations combine Ancient Sciences with modern naturopathy to reveal the skin’s true beauty. Our B Corp certification is a testament of our commitment to environmental resilience, social justice, and absolute authenticity. bluebeautifly.com
EssenHerb: The company was founded on the belief that no chemicals are better than nature itself to create healthy, glowing skin. Through generations of research and development, essenHERB has extracted effective ingredients from nature and discovered how to maximize the potential of each natural material to create healthier, glowing skin. essenherb.co.kr
EVOLVh: The brand was born after careful observation and study of all hair product lines in the marketplace. EVOLVh is a revolutionary haircare line with proprietary amino acid technology that transforms hair feel and texture while optimizing strand health and beauty, utilizing the most potent ingredients from nature. Launching at Discover Green: SmartColor shampoo and conditioner, targeted at color-treated hair for maximum retention and vibrancy, and SmartBody, EVOLVh’s new bodycare line that includes a cleansing foamer, lotion, and butter that will transform skin. evolvh.com
French Girl: Inspired by the timeless je ne sais quoi spirit of French Girls everywhere, our mission is to create efficacious, luxury-apothecary products made with potent, natural ingredients. French Girl is committed to responsible, sustainable manufacturing practices that support organic agriculture and eco-friendly commerce. Each product is handmade in Seattle, Washington. frenchgirlorganics.com
Innersense Organic Beauty: Innersense Organic Beauty is a company dedicated to purity, peace of mind, and the practice of self-care. Our mission is to empower, inform, and inspire beauty and wellness, helping our customers make healthier, cleaner choices that align with their personal values. innersensebeauty.com
Laguna Herbals: Laguna Herbals was founded to research and develop safe and effective face, bath and body products whose formulations are built on using the highest quality natural and organic ingredients. All of our ingredients are plant or mineral based and we avoid using any harmful or questionable chemicals. lagunaherbals.com
LondonTown: Exceptional. Luxe. 9-Free. We can go on about committing to healthy ingredients, natural infusions, made-in-the-USA manufacturing but what you really need to know is our products deliver. Our proprietary blend of vitamins and botanical extracts fuse pure ingredients with an effective delivery. Our award-winning products never compromise nail health. londontownusa.com
Malie Organics: Malie is the essence of Hawaiian beauty, featuring organic and natural ingredients from the Islands in a collection of exquisitely packaged, luxury spa, beauty and home products. Malie is known for using only the purest ingredients to create an extraordinary line of globally sought-after products. Launching at CPNA Discover Green Leaf is the Botany Beauty line from Malie. malie.com
Olive Oil Skincare Company: Our Philosophy is Simple—Naturally Nourished. Our comprehensive range of all-natural products harnesses the proven health benefits of Extra Virgin Olive Oil to nourish and enrich the body and soul. Extra Virgin Olive Oil has re-generating properties and the capacity to regulate the natural moisturising system of the skin. oliveoilskincare.com.au
Pureness Health: Pureness Health is dedicated to creating natural skin care products of exceptional quality and efficacy. Our natural skin care is made from Rice Kasu, a fermented product rich in amino acids, peptides and enzymes to cleanse, hydrate and brighten your skin. Skin care line includes cleansers, toners, creams and masks. purenesshealth.com
Raw by Teadora: Sharing ancient Brazilian beauty secrets from our founder’s childhood, Teadora brings to life an eco-chic, high-performance collection of vegan, toxin-free, cruelty-free, multi-tasking skin- and haircare products crafted with magically potent, Amazon rainforest superfoods that bring new life to your skin and hair. teadorabeauty.com
Perhaps Regina Plaza, President and COO of EVOLVh sums it up best when she tells me, “We’re excited and honored to be part of Cosmoprof’s Discover Green Leaf—the place where magic between EVOLVh and the beauty world will happen.”
For more information, and to register, click here for Cosmoprof North America.