From the shores of Miami to the East End of Long Island to the high desert of New Mexico, new spa membership programs are redefining what it means to commit to self-care. Here’s a closer look at three notable launches—from a reward-rich society in Miami to a Hamptons summer escape to a Southwest retreat that blends cultural tradition with modern ritual.
Naturopathica’s City to Sea Membership & Topping Rose Expansion
Naturopathica Spa at Topping Rose House
As part of its 30th anniversary celebration, Naturopathica—the holistic skincare and wellness brand founded by Barbara Close—has unveiled a new summer membership and a second Hamptons spa location. The newly opened Naturopathica Spa at Topping Rose House in Bridgehampton brings the brand’s botanically backed services to a luxury hotel setting. Open to both guests and locals, the four-bed spa offers signature treatments such as the Defy Facial, Chill Massage, and specialized Oncology Care services. Guests also have access to the hotel’s pool, sauna, and Jean-Georges restaurant.
Coinciding with the opening, Naturopathica has launched a City to Sea Membership, connecting its East Hampton Spa and Tribeca flagship. For $225 per month (June through August), members receive: One monthly spa credit for any treatment; 20% off that service, and 10% off all products and additional bookings.
The East Hampton location will also debut a new Heritage Facial, spotlighting two of the brand’s original formulations: Carrot Seed Soothing Facial Oil and Calendula Essential Hydrating Cream—created by Close to comfort her mother’s skin during cancer treatment.
Carillon Spa Society: Rewards for Rituals
Carillon Miami Wellness Resort, home to one of the largest spas and wellness centers on the East Coast, has introduced Carillon Spa Society, a new loyalty-based wellness program designed to make regular self-care both accessible and rewarding.
The thermal experience at The Carillon Miami
The program offers exclusive perks for both hotel guests and local residents, including: Special pricing on Society Rituals, a curated menu of 50-minute massages, facials, and body treatments (starting at $189); access to the Thermal Hydrotherapy Circuit, one of the most expansive hydrotherapy circuits in the United States; and the ability to earn and redeem “Essence Points” for wellness rewards like day passes, complimentary enhancements, and Carillon’s signature touchless wellness experiences.
“With the Spa Society, our goal is to make wellness more accessible in our community and inspire people to prioritize self-care,” says Tammy Pahel, Vice President of Spa and Wellness Operations. Guests earn points through activities like booking directly at the front desk, enhancing a treatment, or celebrating a birthday with a service. Spa Society Soirées, private spa gatherings with bubbly and point incentives, are also available starting at $169 for groups of three. The program is free to join and open to all eligible spa guests.
Tamaya Mist Spa: Desert Renewal, Year-Round
Nestled on the sacred lands of the Santa Ana Pueblo between the Sandia Mountains and the Rio Grande, Tamaya Mist Spa & Salon at Hyatt Regency Tamaya has introduced a new spa membership program designed to offer year-round renewal in a setting steeped in Southwest healing traditions.
“Guests can escape the everyday hustle and bustle to unwind with the surrounding tranquil beauty of the Sandia Mountains,” says Spa Director Janisa Casillas. “Our seasonal specials and entire treatment menu are inspired by the traditions of the Tamayame people.”
Rejuvenating massage at Tamaya Mist Spa
Spa memberships are available in three-, six-, or twelve-month options and include: one 50-minute signature massage or facial each month; unlimited access to the sauna, steam room, and relaxation lounge; one monthly guest pass; priority valet parking; and exclusive discounts on retail purchases.
Guests can enjoy amenities like the eucalyptus steam room, outdoor meditation patio, and relaxation lounge featuring regional teas and chocolate. Members are also first to access the spa’s rotating seasonal offerings. Through August 31, the Summer Citrus Spa Escape features citrus-infused facials, mani-pedis, and an 80-minute dry brush massage with a hot oil scalp treatment. Local residents can enjoy a 20% weekday discount on spa and salon services with valid state I.D.
Infused with the Tamayame people’s spirit of hospitality and deep connection to the land, Tamaya Mist offers a rich cultural experience that blends ancient tradition with modern self-care.
Lily Stroud
Lily Stroud is a contributing editor at Insider's Guide to Spas where she covers beauty and wellness travel. Reach her at lily@insidersguidetospas.com.