“It’s all about being in the position to be able to help,” says Mitch Jucha, Senior Adoption Leader, Zenoti, a cloud based software company used by spas, salons, fitness and yoga studios. “If I can help, why wouldn’t I help? If the service providers don’t survive, I don’t survive. We’re in it together.” Mitch and I caught up recently to discuss the new Zenoti Gives Back Covid-19 Relief Fund. Launched in April, the relief fund distributes grants to struggling beauty and wellness professionals who have been impacted by business shutdowns, furloughs, and layoffs.
The response to the program has been overwhelming, and to date the relief fund has received over 6,000 applications. What makes this especially touching is that to meet this demand, Zenoti employees alone have contributed close to $100,000 of their own money to the relief fund. “We find ourselves in a fortunate situation—fortunate to have jobs right now,” says Mitch. “For me personally, I was a service provider. I can’t imagine how I’d be feeling right now.”
Zenoti employees alone have contributed close to $100,000 of their own money to the relief fund.
In a generous move, the company matched, and has now exceeded, these contributions, and there are plans to reach nearly 500 individuals throughout the United States, Australia, India, and parts of Southeast Asia.
“When we put out the initial call for donations to our employees, we had no idea everyone would respond so generously,” shares Caroline Hess, Social Media Marketing Manager. “But across our organization there is so much care and love for those in our industry. We’ve received numerous touching testimonials from grant recipients and are humbled by this heartwarming response to our program.”
Stewart Roberts, founder of Haircuts4Homeless, with a happy client.
Zenoti also recently launched a new partnership with Haircuts4Homeless, a UK-based charitable organization. Zenoti is sponsoring a team of volunteers by supplying technology and materials to help individuals in need “feel good and find their greatness.” The company is hoping to replicate Haircuts4Homeless’s mission by partnering with salon professionals in their own community-based charitable activities in the US, as well.
Find out more about Zenoti Gives Back.
Mary Bemis
A pioneering voice in spa and wellness journalism, Mary Bemis has spent four decades chronicling, championing, and helping shape the modern spa industry. As Founder and Editorial Director of Insider’s Guide to Spas, she brings a distinctive editorial perspective informed by a career that has helped define the language and landscape of spa media. Mary launched American Spa magazine in 1997, co-founded Organic Spa, and helped launch Luxury SpaFinder and NewBeauty. Her industry leadership extends to board service with ISPA, NYSPA, and WSPA, the latter two organizations she helped establish. She has also served as Special Advisor to the Balneology Association of North America. Today, she serves as Special Advisor to Global Wellness Day and sits on the board of the International Sauna Aid Foundation. Recognized among Medika Life’s Top 30 Influential Voices Transforming Wellness, Mary is also a recipient of the prestigious ISPA Dedicated Contributor Award, an inaugural Folio Top Women in Media honoree, and an American Spa Wonder Woman of Wellness. Her mission remains as steadfast as ever: to keep spa culture alive and relevant, honor its roots, challenge its shortcomings, and inspire an industry to live up to its promise.
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