It’s nearly that time of year again—soon, I’ll be packing my bags and heading to Vegas for Cosmoprof North America, the gargantuan global beauty show being held at Mandalay Bay July 23rd through the 25th. This year marks the ninth year of Discover Green, an intimate pavilion devoted to green beauty that I’ve co-curated since its inception. We have a lovely assortment of exhibiting brands that you’ll find featured in the round-up below. Additionally, I’ll be leading a panel on sustainable packaging with Annie Jackson of Credo, Victor Casale of MOB Beauty, and Carly Snider, of Pact Collective, a nonprofit tackling packaging waste in the beauty and wellness industry. See you there!
Fleurissent Skincare
“I wanted to find my life’s purpose and make a meaningful impact,” shares Tracey To, founder of Fleurissent, pictured above. “With Fleurissent, I am able to do something beautiful and impactful, helping others while navigating the challenges of the startup journey.” With an MBA in finance, To never imagined that she’d create a skincare line, but her lifelong love for flowers—and their ability to evoke feelings of calm, peace, and soulful reconnection, or as she describes it the “scents awake the senses,” couldn’t be quelled. Fleurissent is a lovely Ecocert and COSMOS-certified line of French flower-based products (gentle facial scrubs and creams sold as a set, with cleansers on the way). Specifically created to be used in sensorial aromatic home spa rituals, choose from Soothing Lavender, Rejuvenating Peony, Rebalancing Ylang Ylang, and Revitalizing Radiance Rose.
Arkhelm
Founder Jaan Gyani is on a mission to provide a unique take on self-care, and he draws inspiration from the Ayurvedic remedies of his heritage. A first-generation Indian American, Miami-based Gyani has succeeded in creating a clean minimalistic debut collection dubbed “The Heritage Collection.” A cleanser, serum, and moisturizer make up the collection that counts saffron, bakuchiol, and holy basil among its ingredients. Arkhelm’s manifesto notes, “We believe that there is much to learn from our ancestors; from the Earth; from science. We know that by honoring wisdom from the past and creating with an eye to the future, we can lay a foundation for a better, cleaner planet.”
Bejou
Skincare has always been a sanctuary for founder Carolina Lopez—a place where wellness and self-care seamlessly blend into one. Bejou embraces the richness of South American ingredients and was inspired by Lopez’s Columbian heritage. Catering to sensitive skin types, the line includes a number of hero products—the Pureglow Cleanser, Clean Confidence Moisturizer for acne-prone skin, and Eye Revive Cream. The brand’s mission is to empower you to embrace your authentic self by providing natural, organic certified skincare for all skin types.
Blessed Bananas
Nadine Ramos knows hair and hair health. The founder of the haircare line Blessed Bananas, she is also a professional stylist and founder of Lasio, a global salon pro brand. Ramos joined forces with her sister Taina Del Rio to create Blessed Bananas, a line dedicated to hair repair. Banana oil, rich in potassium and vitamins A, B, and C, is the brand’s star ingredient.
Blossom Essentials
Keeping skincare simple and being comfortable in your skin are at the heart of Blossom Essentials. Founded by Sarah Vilenskiy who struggled with chronic dry and irritated skin, Blossom Essentials is especially ideal for severely dry and reactive skin types and offers seriously good clean hydration. Hydration Repair Honey Salve is a standout with its nourishing combination of ingredients that includes organic manuka honey, aloe-vera gel, calendula extract, and coconut oil.
Inside Skincare Lab
Founded in 2023, Inside takes great care in sourcing its ingredients, ensuring that they are sustainable, organic, and ethically sourced. A company driven by North American standards of quality and excellence, Armenia’s diverse nature, and a solid R&D base, Inside uses over 100 active ingredients and more than 350 natural ingredients. It prides itself on working with suppliers and farms that share its commitment to using only the highest quality, natural ingredients. All ingredients have a score of 1 to 2—the safest—on the EnvironmentaI Working Group’s Skincare Database. We love the fact that every May the entire team wakes up before sunrise to carefully hand pick hundreds of Damask roses. Of special note are the Aroma Balms that pair nicely with the line’s cleansers, toners, serums, and moisturizers.
Mersi Cosmetics
Chicago-based Mersi Cosmetics offers a colorful collection of non-toxic, 21-free, breathable nail polish that is Halal and Peta-certified. Colors range from the delicate neutral Spiaggia Rosa to the fiery Red Beach to the rich and alluring Antelope. On a mission to provide access to clean water to all, Mersi cosmetics donates 20 percent of its profits to build wells in underserved communities.
Mixik Skin
This K-beauty brand, based out of LA, wants to shake up the beauty world with its innovative line of all-mist skincare. That’s right—each product—Cleansing Oil, Jelly Toner, Botanical Serum, and Hydra Cream—are meant to be shaken and spritzed. Mixik is on a mission to simplify and make skincare celebratory.
NOV
NOV stands for natural, organic, and vegan, and this lovely COSMOS-certified brand, based out of Canada, has its roots in Turkey. NOV walks its green talk—all plants are grown organically by its farmers; it uses renewable energy, purified natural ground water, and its recyclable packaging is biodegradable. This is a well-rounded line offering face, body, hair, and baby care; standouts include the award-winning Hair Vinegar Tonic and the Organic Body Oil.
O’clearien
From the Korean company that created Natural Garden, a line of women’s clothing crafted with natural fabrics, comes O’clearien, a skincare line that prides itself on its high-quality and strictly selected natural raw ingredients. As its website states, “Clothes and cosmetics—direct contact with our skin every day!” The reef-friendly O’clearien Barriered Essence Sun Cream with SPF50+ is a consumer favorite.
Orgahue
An extensive and beloved K-beauty brand available in over a thousand aesthetic shops across Korea, Orgahue is.a “wellness and beauty brand leveraging a decade of aesthetic and spa experience, integrating biotechnology and natural vitality to innovate in skin health and lifestyle.” Ecocert and USDA Organic certified with hero products that include the Soothing Oxygen Mask comprised of 45 percent green tea extract.
Veriphy Skincare
Founded and formulated by a group of women in STEM+B (Science Technology Engineering Math + Business) who realized the power in a vegan form of glycogen, Veriphy takes pride in supporting women in STEM+B through its annual scholarships given in these fields. “I fell in love with this small brand not only for their powerful range of products, but also for the support they showed to women in STEM +B,” shares Lindsay Nahmiache, owner & CEO. “Something inside felt strongly about helping this brand to grow and expand. I wanted other people to experience the amazing skincare results and feel the confidence that great skin could give them.” Veriphy’s key ingredient is PhytoSpherix, derived from the aforementioned glycogen. Best-sellers include Power Trip Facial Serum and 20/20 Eye Cream.
Voodoo Makeup
“No one should have to sacrifice health to feel beautiful in makeup,” shares Aimee Carr, founder of Voodoo Makeup. Carr wanted to “bring an enjoyable, healthy experience to allergy sufferers like myself and really anyone who wants to feel healthy while wearing makeup.” All of the makeup is handcrafted and poured by artisans in Voodoo’s studio in New Orleans. Bestsellers include Under Eye Eraser, Bougie Rougie Blush, and Coconut Cream Foundation.
Mary Bemis
Mary Bemis is Founder & Editorial Director of InsidersGuidetoSpas.com. An advocate for all things spa, Mary forged a vocabulary for spa reportage that is widely used by those who cover the issues today. Recently honored as a Top 30 Influential Voice Transforming Wellness by Medika Life, Mary is an inaugural honoree of Folio’s Top Women in Media Award. Her spa media roots run deep—in 1997, she launched American Spa magazine, in 2007, she co-founded Organic Spa magazine, and in between serving on the ISPA and NYSPA Board of Directors, she was on the launch teams of Luxury SpaFinder and New Beauty magazines. Named a "Wonder Woman of Wellness" by American Spa magazine, Mary was honored by the International Spa Association with the distinguished ISPA Dedicated Contributor Award. She is a special advisor to the non-profit Global Wellness Day.
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