Each year at Cosmoprof North America, the Discover Beauty section serves as a curated showcase for emerging brands that embody innovation, artistry, and mindful craftsmanship. This year in Las Vegas, the reimagined Discover Beauty—together with its sister space, The Beauty Vanities—spotlighted an inspiring mix of AAPI-owned, Latinx-owned, Indigenous-owned, women-owned, and sustainability-driven brands. In this special Insider’s Guide to Spas feature, we’ve selected 10 standout clean beauty discoveries that reflect the creativity, integrity, and forward-looking vision shaping the future of beauty.
Blossom Essentials
At Blossom Essentials, simplicity and comfort in one’s own skin take center stage. Founded by Sarah Vilenskiy after her own struggles with chronically dry, reactive skin, the brand has become a haven for those seeking clean, effective hydration. The Insider’s Pick, Hydration Repair Honey Lip Balm, is a thoughtful extension of their beloved Honey Salve. With organic Manuka honey, nourishing oils, beeswax, and calendula extract, it cocoons lips in soothing hydration while repairing chapped skin. The result is a balm that softens and protects, restoring comfort and suppleness with every application.
Mama Sol
Born under California’s sun, Mama Sol was created by two mothers, Arielle Moody and Tahlia Disisto, who longed for safe, effective mineral sunscreens. Their debut collection bridges care and protection with formulations that are dermatologist-tested, sensitive-skin approved, and reef-friendly. The Insider’s Pick, Lipbrella 100% Mineral Tinted Lip Oil SPF 20, is a true hybrid: part lip balm, part gloss, entirely indulgent. Powered by non-nano zinc oxide for broad-spectrum defense and enriched with sunflower and sesame seed oils, plus vitamins C and E, it delivers sheer color, shine, and a soft cushion of hydration. Mama Sol embodies modern wellness: protective, nurturing, and joyfully wearable.
Nusa Holistick
Founded by Tricia Chen and Rebecca Lambie, Nusa Holistick is a chic expression of Asian heritage and holistic beauty. Drawing inspiration from their travels and childhood rituals, the duo creates thoughtfully edited essentials that restore balance and radiance while honoring wellness traditions. Their Insider’s Picks capture both spirit and science: the Jasmine Luxury Incense, crafted for mindful moments, and Selama Deep Hydration + Barrier Repair Moisturizer, a skin-strengthening cream that replenishes and soothes with botanical integrity. With backgrounds in holistic nutrition and esthetics, the founders ensure that each formula is as therapeutic as it is sensory. Nusa Holistick is less about layering steps and more about creating meaningful rituals that elevate both skin health and inner harmony.
BlendSmart
Reimagining how we apply makeup, BlendSmart brings innovation to beauty tools with its patented rotating makeup brush system. The motorized handle gently spins interchangeable brush heads, delivering professional-level blending with effortless precision. The design is not only intuitive for seasoned makeup lovers but also invaluable for those with dexterity challenges, ensuring even application without strain. Lightweight and ergonomic, BlendSmart takes the guesswork out of flawless blending—whether for foundation, blush, or powder—making it as practical as it is indulgent.
Beardburys Essentials
Rooted in León, Spain, and born from over 45 years of barbering tradition, Beardburys brings modern grooming to life with authenticity and flair. Founder Juan José Cabero has turned his passion into a global brand present in more than 40 countries, offering award-winning men’s grooming products that honor both heritage and innovation. The Insider’s Pick, the Daily Beard & Skincare Kit, includes the Beard and Face Cleanser, Multiactive 24h Elixir Cream, and Beard Potion Conditioner. Together, they refresh, hydrate, and strengthen, all while harnessing botanicals like hops and thyme. With sleek design and straightforward efficacy, Beardburys reflects a new era in men’s care—practical yet elevated, uncomplicated yet effective.
NOV
From Canada by way of Turkey, NOV—short for natural, organic, and vegan—embodies sustainability at every step. This Cosmos-certified brand grows its botanicals organically, harnesses renewable energy, and packages in recyclable, biodegradable materials. NOV is a holistic line spanning face, body, hair, and babycare, each formula crafted with integrity and transparency. The Insider’s Picks are the Antioxidant Essence, a fresh new release that fortifies and brightens the skin, and the bestselling Eye Contour Cream with Prebiotics, designed to nourish the delicate eye area while supporting microbiome balance. NOV is proof that responsible beauty can be effective, and genuinely green.
Poppin Oils
Founded by Sophie Harris in tribute to her late mother and inspired by her son, Poppin Oils is a brand rooted in legacy, resilience, and self-love. The collection, launched in 2018, blends premium vegan ingredients into multifunctional oils that nourish hair, skin, and nails with transparency and intention. The Insider’s Pick, There’s Nobody Betta 3-in-1 Oil, is a proprietary mix of six carrier oils and four essential oils that delivers shine, strength, and hydration. Packaged with flair and formulated without fillers, it celebrates individuality while offering results you can feel. Poppin Oils elevates inclusive, luxury wellness—where confidence is nurtured as deeply as skin and hair.
Abature
Abature sets a high bar for eco-luxe beauty with its sustainably packaged lip care line. Each balm and scrub is crafted from real fruits, plant-based actives, and collagen-boosting antioxidants—without toxins, petroleum, or animal by-products. Packaged in reusable wood jars with aluminum liners and FSC-certified labels, the line is as conscientious as it is effective. The Insider’s Pick, Forest Mint Lip Butter, is a creamy vegan balm rich in omega fatty acids, vitamins C, B, and E, and natural moisturizers that repair and soften with each application. With a velvety texture that feels more like butter than balm, Abature proves that sustainability and sensorial indulgence can—and should—coexist.
Ever
Founded by Jessica Herrin in 2015, Ever was created to champion women’s evolving beauty, particularly through hormonal skin changes too often overlooked by the industry. The brand’s mission is to empower women to feel confident in every stage of life, blending clean formulations with clinical results. Its patented LSR10 Bioactive Complex—a blend of magnolia bark, ectoin, and ergothioneine—targets the top 10 signs of aging without compromise. The Insider’s Pick, Luminous Nutrient-Rich Cleansing Balm, melts away impurities while infusing skin with nourishing botanicals, leaving it radiant and refreshed. Ever is a refreshing celebration of women’s resilience, honoring the glow that comes with wisdom and time.
Snow Fox
Snow Fox’s handcrafted tools embody artistry, tradition, and a cultural legacy worth preserving. The Insider’s Pick, White Edition Gua Sha Hair & Scalp Brush, is a rare treasure, hand-carved from wood and finished with 24K gold-plated pins. Designed to stimulate acupressure points and encourage scalp vitality, each Snow Fox brush is made in small artisanal batches by master Taiwanese craftsmen—the last of their generation. Every pin is polished with river stones and carefully set by hand, ensuring both beauty and efficacy. Beyond its therapeutic benefits, the brush represents a profound act of preservation: supporting elder artisans while inviting the next generation to honor this heritage. Limited in number yet limitless in meaning, it is as much a ritual object as it is a work of art.
Shikohin
Shikohin, from the Japanese word for life’s cherished indulgences, creates skincare rituals infused with functional mushrooms and botanicals. Guided by founder Takeshi Nobuhara’s childhood memories of foraging and herbal remedies, the line honors nature’s wisdom and Japan’s wellness traditions. The Insider’s Pick, the Essentials Travel Kit, is a luxurious mini collection featuring the 5 Mushroom Moisturizer, Snow Mushroom Serum, Mushroom Enzyme Cleanser, Matcha Vanilla Shower Gel, and Body Cream. Ideal for gifting, travel, or spa amenities, it offers a complete immersion in Shikohin’s philosophy of harmony between people and nature.
Discover Beauty offered a glimpse of where the industry is headed—thoughtful, creative, and intentional. These Insider’s picks capture that spirit of change.